This is really a good idea if you are looking to keep existing clients and followers engaged with you business after they have initially used your company. You need to engage with your followers on a level out of constant business and throw in some real life humour that you, the client and the world are laughing, watching and talking about.
Take right now December 2010, the whole of the UK and some of the world are fixated on X Factor. Use what is going on to engage with your followers.
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