What is the Question????

What is the question if social media is the answer to everything. Everyone who specializes in Social marketing is saying it is the be all and end all. Don't get me wrong i am in favor of Social Media, I know the power that it has for business and individuals.

Social media offers a lot of opportunities to big and small organisations to get their message across. Face it social media, does not matter what form has changed the way we share information, communicated, and are influenced.

Here are a few reasons why I do not think social media is the one thing that can change your business.

1. Not everyone is using Social Media
For everyone who is on Facebook there are 3 people who are not or are not connected to you so you still have to use old tactics to reach your desired audience to get the R.O.I that you are looking for. Each business genre will have its own following, be it social media, email, posters, TV etc. You have to know where YOUR market and the right avenues to get your message across.

2. Content is required
When running any social media campaign you will need content and a strategy. You can not just copy another businesses formula and hope that this will work for you. You need something bespoke to what you are offering. You market does not want to hear the same spiel as your your competitor. In having good content you also nee PR, you have got to get what you are saying to a wide audience.

3. Social media needs to be apart of everything else
If you have one person or agency looking after you Pr and another person looking after your Social Media you are going to have two message pushing one goal. This is not good as people will get confused and loose interest in what you are saying. Keep you message streamlined with everything thing else. Marketing, PR, Social Media all have to be thinking as one. They are all tools working for the same goal.

So start asking the right questions and make sure that Social Media is the right answer.

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Adding Humor to Social Media Marketing

This is really a good idea if you are looking to keep existing clients and followers engaged with you business after they have initially used your company. You need to engage with your followers on a level out of constant business and throw in some real life humour that you, the client and the world are laughing, watching and talking about.

Take right now December 2010, the whole of the UK and some of the world are fixated on X Factor. Use what is going on to engage with your followers.

Are you a Wagner fan?

Get some feedback, use it to you advantage.

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Craigriley.com

Our online marketing services can directly increase your website traffic from search engines, advertising networks, social networking websites, news and press sources, internet video websites and many more places and spaces online.

Read more about our online marketing services on the pages below:

Marketing Consultancy

Project based assignments to assist a business in planning an approach for the internet. This usually involves the launch of a new website, working with the organisation and the designer to ensure that the website is designed in such a way that it performs well in the search engines. 

Clients use our internet marketing consultancy service because they feel  that many design agencies place an emphasis on design over functionality. 

Craigriley.com also works with organisations to develop the Internet strategy for the business

• Internet Strategy Development
• Project Management
• Selection of Web designers
• 3rd party technologies (booking engines, email marketing tools etc)
• Measurements (Statistics)
• Training

Event Broadcasting 

If you hold events and you are looking for the public to attend your event, you need to get you event publicised. We will build up the excitement about the event by publishing you event on up to 40 websites, potential of 22,5 million uniques.

• Timeout
• View London
• Spoonfed

 Bringing back the buzz to events. For more information on sites we publish too, costings, please click here.  

Internet Marketing

Internet Marketing is more commonly know as Search Engine Optimisation (SEO). We focus on optimising Websites using search engines. 

We look at the full spectrum of opportunities to drive qualified traffic to a clients Website. Our internet marketing services can be defined as:

• Keyword Analysis
• Organic Search Engines Optimisation
• Paid Search (Pay Per Click)
• Directory Submission
• Link Strategy
• Reporting

Charges applied for Internet Marketing services are variable. These are determined by the number of factors including size of the Website, current optimisation and services required. 

Social Media Marketing

Personal publishing, personal opinions, personal reviews, broadcast media has been supplanted by peer communication. Social media offers a complete different type of marketing involving trust, killer content, value and ongoing two way relationships. 

So where does that leave marketers. Most understand the need to talk with audiences in new ways, but trying to figure out how is another matter. How do you know what will be effective and what is a waste of resources and money?

Craigriley.com creates an overall plan of campaign which allows marketers to use peer communication with ongoing manageable effort

• Twitter accounts
• Facebook pages for the businesses
• Social Media Scheduling
• Facebook Ads
• Blogs

Email Marketing Campaigns

Craigriley.com uses robust, ethical email marketing to help clients communicate and affect behaviour of target audiences.

Design:

We will help you design the look and feel of email campaigns from newsletters to promotions shots.

Database Building:

We can help you build your email database through cleaning of your existing database and the attraction of new sign ups from your own site, facebook etc.

Analysis:

We provide great statistics to build your email campaign from soft bounces to hard bounces to segmenting individuals by their behaviour and areas of interest.

SEO

Database driven e-commerce sites require a different skill set to more traditional, hand crafted SEO approach  or non database driven sites. The ultimate goal with e-commerce sites is to create a solution where the Website optimises itself!

Our consultancy services will "engineer in search engine optimisation" to the database. When the content is populated, say a new area or product, Meta Tags, page headings and often page copy are delivered from the database in a prescribed fashion based on our keyword research. 

Craigriley.com recommend that the client augment this service with link building and web analytics service to ensure maximum visibility